NickyBlue
— fractional product studio
Fractional Product Studio · Brooklyn / Lisbon
A roster, not an agency deck. Every NickyBlue engagement is personally led by Nicola Asquith or Blair Henrikson — and staffed from the eleven senior people below. No offshore contractors. No hand-offs to a "delivery team." No markup layer between you and the people doing the work.
Roster last updated: Q1 2026 · 11 of 11 listed below
The Founders
The studio was built in 2019 around a single rule: the people who sold the work do the work. That is still the rule. There is no delivery team beneath us, no junior bench, and no offshore capacity — just two operators with a combined 18 years inside Stripe and Intercom, and eleven senior practitioners they trust to ship alongside them.
Co-founder · Product Strategy Lead
Ex-Stripe PM (2015–2019), where she shipped the billing-rework that unlocked self-serve for SMB. Leads strategy engagements end-to-end — pricing audits, activation sequencing, GTM narrative. Sets the seniority bar for every hire at the studio.
Co-founder · Design & Research Lead
Ex-Intercom Design Lead (2016–2019), built the onboarding patterns still referenced inside Intercom's playbook. Owns the behavioral research panel (14,000 verified B2B buyers) and reviews every shipped artifact before it reaches a client.
The Eleven
Eleven people. Three disciplines. Every name below has shipped B2B SaaS work for at least six years before joining NickyBlue, and stays on the bench until the founders pair them to an engagement.
Eleven is the cap. NickyBlue turns down work — or refers it to a partner studio — when the bench is full. Capacity is published quarterly inside the founder letter.
The Seniority Rule
"If your name isn't on this roster, you don't touch the client. There is no delivery team beneath us — no junior bench, no offshore capacity, no agency markup. The person in the kickoff is the person in the last review."
By the Numbers
Next Step
A diagnostic call is a working session, not a sales call — Nicola or Blair walks through your current activation funnel on screen and tells you, in plain language, where the conversion lift is hiding. No deck. No follow-up sequence.
Average response time: under 4 working hours · [email protected] · +1 (646) 555-0118