01
Positioning Brief
A 6–10 page memo: ICP, category frame, value pillars, objection map, and a tested elevator pitch per buyer segment.
Fractional Product Studio · Brooklyn / Lisbon
A 90-day embedded sprint, run by a senior trio — built so product bets actually convert.
NickyBlue parks a senior PM, a senior designer, and a senior growth strategist inside your team for one quarter. Two artifacts ship inside 14 days or the first month is on us — written into every SOW since 2019.
The 90-day cadence
Five weekly milestones. One shipped artifact per step.
The sprint is milestone-driven, not hourly-billed. Every Friday you leave the room with something your team can put in front of users, buyers, or investors — not a slide deck promising future work.
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01
Week 1 · Diagnose
A forensic teardown of your current activation funnel.
We instrument your trial events, sit in on three customer calls, and benchmark your onboarding against the 600+ SaaS teardowns in our library. Output: an activation teardown memo with the three highest-leverage bets, ranked by potential ARR impact.
Artifact shipped: Activation Teardown (Memo + Loom)
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02
Week 2 · Position
Tested positioning against 14,000 verified B2B buyers.
Your current narrative gets stress-tested against our in-house behavioral panel — segment by ICP, seniority, and use case. We pressure-test pricing tiers, value props, and objection handling with real buyers before a single screen is drawn.
Artifact shipped: Positioning Brief + Validated Pricing Sheet
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03
Weeks 3–6 · Prototype
A clickable onboarding prototype your team can ship on Monday.
The designer rebuilds the activation flow in Figma against the validated positioning. You get a user-tested prototype, a copy doc, and a component inventory sized for your existing codebase — not a redesign of the entire app.
Artifact shipped: Onboarding Prototype + Copy Doc
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04
Weeks 7–10 · Ship
The trio embeds with your engineers to put it in production.
The PM writes the experiment spec, the growth strategist wires the conversion events, and the designer pairs with your front-end team to merge the prototype. Real users, real data, real triage calls.
Artifact shipped: Live Activation Flow + Experiment Backlog
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05
Weeks 11–13 · Instrument
An instrumentation map and the experiments queued for sprint two.
We hand over a measurement plan covering every activation touchpoint, a backlog of 12–18 ranked experiments, and a 30/60/90-day roadmap you can execute against in-house — or with us for another quarter.
Artifact shipped: Instrumentation Map + Experiment Backlog
Every milestone has a deliverable attached. There are no “phase gates” that bill your team and produce a PDF.
Proprietary infrastructure
“The 14,000-buyer panel is the moat. Most studios guess at positioning, then ship, then wonder why activation flat-lines. We pressure-test every claim against real B2B buyers in segment — before a single Figma frame is drawn.”
- 14,000+verified B2B buyers
- 48 hoursmedian fielding time
- 9 verticalssegmentable panels
What leaves the building
Six artifacts your team owns on day 90.
Operational specificity, not “strategy documentation.” Each artifact is a thing your team can keep using after we’re gone — no proprietary templates, no locked Figma files, no NDAs on our own deliverables.
02
Activation Teardown
Your current funnel benchmarked against 600+ SaaS teardowns in our library, with the three biggest conversion bets called out.
03
Onboarding Prototype
A clickable Figma prototype, a tested copy doc, and a component inventory sized to your existing codebase.
04
Validated Pricing Sheet
Pricing tiers, packaging, and objection handling pressure-tested against the 14,000-buyer behavioral panel.
05
Experiment Backlog
12–18 ranked experiments with hypothesis, primary metric, minimum detectable effect, and ship order for sprint two.
06
Instrumentation Map
Every activation event, its owner, its source of truth, and the dashboards your team needs to spot regressions inside 24 hours.
By the numbers · 2019 — 2026
Three guarantees that show up in every contract we sign.
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2
artifacts shipped inside 14 days — or the first month is free. Written into every SOW.
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180+
B2B SaaS engagements delivered by the 11-person team since 2019.
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74
Net Promoter Score across all engagements in 2024 — measured by a third-party survey.
Next step
Book a 30-minute diagnostic.
Nicola or Blair will personally review your activation funnel.
No junior PM, no SDR pitch. You send a Loom of your current onboarding; we send back a teardown and a candid read on whether a 90-day sprint is the right shape for where your product is right now.
Diagnostic calls are 30 minutes, recorded, and shared with your team. Response time inside one business day from Brooklyn or Lisbon.